Full-day Workshop on Writing for The Web

Hire me to deliver a full-day workshop on “Net Words: Write a Great Message”.

A full-day, on-site training workshop for web copywriters, web content writers and web marketing groups.

The words on your web sites have a huge impact on how well your pages convert browsers to buyers or subscribers.

As with design and coding, writing for the web is a craft which needs to be learned.

This seminar will give your team the skills to identify and address those areas on your site where strong copy and content can better engage your readers and increase conversion rates.

Divided into four separate sessions, each takes an in-depth look at the elements of online writing and design that matter most.

Session 1: Why writing for the web is different, why this matters and where it matters most.

This session identifies the factors that make writing for the web so different, and what this means for online writers today.

Session Two: Writing key web pages.

This session focuses on writing key pages, with particular emphasis on your home page, and page sequences which drive sales and subscriptions.

Session Three: Writing landing pages.

This session focuses on writing and designing landing pages with a view to maximizing conversion rates and revenues.

Session Four: Writing Emails and Newsletters.

This final session outlines the particular challenges and rewards of communicating with your readers through emails and e-newsletters.

For pricing and availability, please email me at: nick@nickusborne.com