Popcorn Content is a short book about writing social media content.
Read it and you'll learn how to write content that hooks, compels and engages.
Whether you are writing a tweet, an update intro for Facebook, a post headline for Google+, a comment for Pinterest, or a title for a YouTube video…you need short content that pops.
Is writing this kind of short content really a separate “craft”? Absolutely it is. The social media environment is fast-moving, and whatever you say or share not only sinks into the flow really quickly, but is also in constant competition for attention.
Whether you are trying to hook readers, or engage in conversations, your social media content has to jump off the page.
That’s what Popcorn Content is all about.
So what’s with the “popcorn” thing?
Well, it turns out that popcorn and social media have a lot in common.
Popcorn is social. It is generally shared within groups, in theaters, with family in front of the TV, with friends at a party. It’s about sharing within a group…just like social media.
Popcorn is a snack, not a meal. Same with social media. Sharing someone’s Facebook update doesn’t mean you now have a relationship with them…you have just taken one small step. It’s the snack before the meal.
Popcorn is fleeting. The bowl is full one minute, and empty the next. Same with social media. Your latest tweet is there now, and below the fold a few minutes later.
Using social media is like walking into a crowd of strangers with a bowl of popcorn. By offering these small kernels of value, you have the opportunity to introduce yourself to people and take that first step towards building a relationship.
"Love the ebook and I plan to buy a copy for everyone in my global marketing department for a retreat we are having in early July. "
Kerry Fehrenbach
Vice President, Global Marketing
Intergraph Security, Government & Infrastructure (SG&I)
As a book, Popcorn Content is very short. It's a Kindle Single, and only 34 pages long. (If you don't have a Kindle, you can read it on your smartphone or on your computer with the Kindle App. Or just read it in your browser in the "Cloud".)
Yes, it's short. No fluff. No blah blah. And it costs just $3.45. (Less than a small bag of popcorn at the movie theater.)
Read it now and you'll know how to write short-form social media content that hooks readers, engages them and drives conversation.
Get it now…at Amazon.com or Amazon.co.uk
"Popcorn Content offers a very good foundational overview of how to maximize social media communication for greatest impact. Nick Usborne paints a very engaging and realistic overview of social media marketing copy writing best practices and how they apply to the ever changing social media landscape. The bottom line is that this guide will pay for itself almost immediately if you're willing to take advantage of the knowledge being shared."
Rob Graham
TrainingCraft.com
Buy your copy now…at Amazon.com or Amazon.co.uk
About the author: Nick Usborne is an online writer, copywriter, author and coach. Read more…
Additional pages on Popcorn Content:
Why social media content is like popcorn [GRAPHICS]
Hey Nick,
Popcorn content was a great quick read. I wrote a blog post titled: 5 new social media secrets that industrial marketers can learn from Brad and Angelina!