It turns out there is.
It works for homepages and sales pages. It also works for emails and newsletters. Product pages. Shopping carts. White Papers. Radio. TV. Direct mail. Whatever.
It works whether you are selling weight-loss products or industrial fasteners. It works whether you are selling vacations or dental services.
Best of all, it’s incredibly easy to include this “secret” in everything you write.
I’m not saying this little trick is all you need to know about copywriting. Nor am I saying its use will cure bad copy.
But it will help.
Here it is...