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Get your copy of Writing For The Web #1 -- Plus, in each issue of my weekly newsletter, you’ll receive my latest post and news of my products and services. Sign up NOW and I'll send you the link where you can download this 35-page guide. (You'll be free to unsubscribe at any time.)
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39 Affirmations to help build your confidence, dissolve self-doubt, and grow your business.As freelancers we spend much of our time alone. This means we are alone with our thoughts – for better or for worse. The trouble is, we often get overwhelmed by negative thoughts and feelings. We don’t feel good enough, or ready enough, or valuable enough. My book, Affirmations for Freelancers, helps you change that balance, and tip your life towards confidence, optimism and positivity. |
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Now available both as a Kindle Single AND a PDF Download.Writing for social media is a whole new craft. Social media streams move quickly, so you have to hook your readers fast. But you also need to listen attentively…all of the time. And you have to engage with people. This, my latest book, teaches you how to write this critically important type of content. Popcorn Content is available as a Kindle Single or as a regular PDF Download. |
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If you have a hobby or interest, and would like to write a website about it, now you can do just that -- and make a healthy second income at the same time. This is the complete "how-to" package. You get complete instructions, including lists of the tools and services you might want to use to make sure your website attracts plenty of visitors and generates a healthy income. |
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This course is about 300 pages in length - plus videos and a Workbook - and is designed to teach you the best practices in every major aspect of writing for the web.
After taking the course you'll have the expertise required to write any kind of web page – whether it be a homepage, sales page, landing page, information page, subscription page, catalog page...and so on. |
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This 152-page downloadable book is focused on writing quality web content.These ideas, tips and resources will help inspire you to create a wider variety of quality pages...all them designed to rank well with the search engines, delight your readers, and get shared enthusiastically through social media.
In the post-Panda world of web content, new rules apply. And this book will give you a head start on learning those new rules. |
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This is a 45-page downloadable guide and is focused just on writing web pages that are intended to sell.
In other words, if you want to focus on sales pages and landing pages, this guide will take you through every step in the process. Writing a sales page online is not the same as writing a print ad or a sales letter. Some of the skills are similar, while others are very different. |
As freelancers we keep ourselves busy either doing work or looking for work.
Nothing wrong with that. But there is something wrong with ignoring the key business assets on which your future success will be built.
Here are the three assets I consider essential to any freelancer who wants to grow an enduring and healthy business.
#1 – Deep relationships
The freelancer who completes one project and then seeks out another company for the next project is working inefficiently.
Historically, artists have always needed to find a patron. Sometimes the church, sometimes a nobleman or a merchant.
Without the support of a patron, artists wouldn’t have had the resources to do great work. We all have to eat.
And those patrons often gave pretty clear instructions regarding the topic of the art. For example, painting the ceiling of the Sistine Chapel wasn’t Michelangelo’s idea. The work was commissioned by Pope Julius II.
In fact, Michelangelo was reluctant to take on the project. He would rather have been sculpting.
But you know how it goes…what the client wants, the client gets. (Particularly when, in addition to being the Pope, you are also referred to as "Il papa terribile".)
The thing being, the artist’s life isn’t so very different from the freelancer’s life.
Making headlines shareable through social media? What’s that about?
Well, if your content page headlines aren’t gaining significant traction through social media, you’re missing the boat.
Today, all your content headlines have to do double duty:
First, they have to work on the content page itself. The page headline has to compel attention, hook the reader, and drive readers into the body of the content.
Second…your headlines have to be shareable through social media.
I don’t work as a coach full time, but do thoroughly enjoy the clients I work with.
Why? Because coaching is a creative process. It’s about creating something new, something exciting.
Earlier this week I was on the phone with a client and were we talking about how she might best position a new direction for her freelance business.
Previously, we had figured out the general direction that she felt worked best for her. Now we had to find a way to position her service in such a way that prospects would feel enthused by the idea of working with her.
This is easier said than done. The mechanics of what she offered were not new. Hundreds of other freelancers in her field offer pretty much the same features and benefits.
So we had to dig and to find a way that would separate her from her competition, and would also make her shine.
My name is Nick Usborne, and my passion is writing for the web and helping freelancers and startups grow and prosper.
I help freelancers improve their writing skills and freelance business skills through my blog, my books, my programs and my coaching service.
That's where I am today, and here is how I got here…
Writing For the Web - 7 Challenges every Writer and Copywriter faces when writing for the Web.
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