I help small companies and freelancers grow their business online.

My Newsletter, Books & Programs About Writing For The Web

  • Get this 35-page Web-Writing Guide FREE when you sign up for Nick Usborne’s Excess Voice Newsletter.

    Get your copy of Writing For The Web #1 -- Plus, in each issue of my weekly newsletter, you’ll receive my latest post and news of my products and services. Sign up NOW and I'll send you the link where you can download this 35-page guide. (You'll be free to unsubscribe at any time.)

  • Affirmations for Freelancers - and anyone else who works alone.

    positive affirmations for freelancers

    39 Affirmations to help build your confidence, dissolve self-doubt, and grow your business.

    As freelancers we spend much of our time alone. This means we are alone with our thoughts – for better or for worse. The trouble is, we often get overwhelmed by negative thoughts and feelings. We don’t feel good enough, or ready enough, or valuable enough. My book, Affirmations for Freelancers, helps you change that balance, and tip your life towards confidence, optimism and positivity.

    Learn more about Affirmations for Freelancers...

  • Popcorn Content – The craft of writing short-form content for social media.

    popcorn content how to write social media content

    Now available both as a Kindle Single AND a PDF Download.

    Writing for social media is a whole new craft. Social media streams move quickly, so you have to hook your readers fast. But you also need to listen attentively…all of the time. And you have to engage with people. This, my latest book, teaches you how to write this critically important type of content. Popcorn Content is available as a Kindle Single or as a regular PDF Download.

    Learn more about Popcorn Content...

  • How to Write Your Own Money-Making Websites.

    write money making websites

    If you have a hobby or interest, and would like to write a website about it, now you can do just that -- and make a healthy second income at the same time.

    This is the complete "how-to" package.

    You get complete instructions, including lists of the tools and services you might want to use to make sure your website attracts plenty of visitors and generates a healthy income.

    Learn How to Write Your Own Money-Making Websites...

  • Copywriting 2.0 - Your Complete Guide to Writing Web Copy that Converts.

    online copywriting course This course is about 300 pages in length - plus videos and a Workbook - and is designed to teach you the best practices in every major aspect of writing for the web.

    After taking the course you'll have the expertise required to write any kind of web page – whether it be a homepage, sales page, landing page, information page, subscription page, catalog page...and so on.

    Learn more about Copywriting 2.0...

  • New e-Book - 101 Web Content Ideas, Tips and Resources

    This 152-page downloadable book is focused on writing quality web content.These ideas, tips and resources will help inspire you to create a wider variety of quality pages...all them designed to rank well with the search engines, delight your readers, and get shared enthusiastically through social media.

    In the post-Panda world of web content, new rules apply. And this book will give you a head start on learning those new rules.

    101 Web Content Ideas, Tips and Resources

  • Writing Kick-Ass Website Sales Copy


    		 This is a 45-page downloadable guide and is focused just on writing web pages that are intended to sell.

    In other words, if you want to focus on sales pages and landing pages, this guide will take you through every step in the process.

    Writing a sales page online is not the same as writing a print ad or a sales letter. Some of the skills are similar, while others are very different.

    Writing Kick-Ass Sales Copy...

Monday Spark: Find your own 2:57 Moment.

Published on November 28, 2011 by

2:57 momentIn my first Monday Spark post, a few weeks ago, I showed a video of Jeb Corliss jumping off a cliff.

That video inspired me to make some changes to a presentation I gave several weeks ago at the AWAI Bootcamp at Delray Beach in Florida.

I showed the video and, since then, I have seen a few mentions on Facebook and on blogs of what I described in my presentation as the “2:57 moment”.

So I thought I had better explain what that’s all about.

First off, here is that video again. Watch it now, and pause it at 2 minutes and 57 seconds.

Continue reading...

My interview on writing killer headlines for web content [VIDEO]

Published on November 24, 2011 by

Wordtracker interview with Nick Usborne about web content headlinesRecently Ken McGaffin of Wordtracker interviewed me about the craft and art of writing great headlines for web content.

As always, I spoke for too long, so we had to divide the interview into two separate videos. In addition, these aren’t the most finely produced of our videos. I think I sat way too close to the camera!

That aside, we covered some interesting ground.

Too many web content writers pay scant attention to writing a great headline. This is a problem, because headlines have a huge impact both on how many people actually read your content pages, and on how widely shared those pages are through social media.

Continue reading...

Monday Spark: Giving military wives a voice by teaching them to sing together.

Published on November 21, 2011 by

singing for inspirationI’m in the U.K. at the moment, and watched a remarkable program on the television here.

Gareth Malone is a choirmaster. I understand he’s in his forties, but he looks more twenty. Anyway, he is a professional and has worked with some of the leading choirs in the country.

But recently, instead of working at some high-brow opera house, he is driving around the country to military bases. When he gets there, he organises the military wives into choirs and teaches them to sing.

Military wives are the women left behind when their husbands are deployed overseas, principally to Afghanistan. They are isolated and live under a shadow of fear, hoping and praying their husbands come home.

Gareth Malone creates a remarkable bond with these women, and tutors even the most timid of them until they find their voice.

Continue reading...

Is your content created simply to market your site, or to actually inform your readers?

Published on November 17, 2011 by

books in libraryAll too often we create content simply for the purpose of marketing our website or blog.

We are driven by the knowledge that the creation of content is a powerful means to attract new visitors.

In other words, we use content as bait.

But when we do this, are we really giving our readers what they really want?

Another way to look at it would be to view your website or blog as a library.

For a moment, imagine your site as a physical library, built with bricks and mortar, and stocked with hardbound volumes.

Now think about what kinds of books you would buy for your library.

In the real world of bricks and mortar you would buy and display books according to what the public wanted to find there. You would cater to their tastes, and have yards of reference books on the shelves that might be rather mundane in their subject matter, but are nevertheless what your readers want to find.

Continue reading...

Monday Spark: In awe of nature.

Published on November 14, 2011 by

The feeling of awe is a powerful thing. We can feel it when watching a gymnast performing some incredible feat, or at the birth of a child, or in nature.

That moment of awe has a profound effect on us. It’s a little like a reset button, allowing us to ...

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Opportunities for online copywriters in 2012 [VIDEO]

Published on November 9, 2011 by

online copywriting opportunityI put this video together for anyone who is thinking about specializing in online copywriting.

I was inspired to make the video by a few people who had approached me and asked whether or not there was still a viable opportunity for online copywriters, or whether the market was already saturated.

That’s a reasonable question – and I think and hope this short video answers it.

As you will see, I actually think the opportunity is bigger than ever, and for 4 specific reasons.

Continue reading...

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