Let me explain with a story from 1998.That was the year I began to work full-time as an online writer and copywriter.
By that time hundreds of thousands of companies had already launched websites. Generally, they looked reasonably good and worked reasonably well. But the writing was not so good. What many of them did was simply cut and paste text from their old print materials.
They didn’t understand that writing for the web was different. And that was the message I shared with my audience and my clients.