As always, I spoke for too long, so we had to divide the interview into two separate videos. In addition, these aren’t the most finely produced of our videos. I think I sat way too close to the camera!
That aside, we covered some interesting ground.
Too many web content writers pay scant attention to writing a great headline. This is a problem, because headlines have a huge impact both on how many people actually read your content pages, and on how widely shared those pages are through social media.
Here, in two parts, is what we talked about:
For more on the craft of writing web content headlines, check out my new ebook, Killer Headlines for Web Content.
About the author: Nick Usborne is an online writer, copywriter, author and coach. Read more…