Make money as an online copywriter, working either as a freelancer or as an employee.
There has never been a better time to develop and improve your skills as an online copywriter.
With billion of dollars in marketing budgets moving from offline media to the web, this is a great time for copywriters to become experts in the unique skills of writing for online media.
The course and books below were all written to give you the advanced skills you need to stand out as a specialist in writing online.
Copywriting 2.0 - Your Complete Guide to Writing Web Copy that Converts.
This course is about 300 pages in length and is designed to teach you the best practices in every major aspect of writing for the web.
After taking the course you'll have the expertise required to write any kind of web page – whether it be a homepage, sales page, landing page, information page, subscription page, catalog page...and so on.
You’ll also learn to write a variety of different types of emails and e-newsletters.
Learn more about Copywriting 2.0...
Writing Kick-Ass Website Sales Copy.
This is a 45-page downloadable guide and is focused just on writing web pages that are intended to sell.
In other words, if you are not interested in writing home pages or content pages, but simply want to focus on sales pages and landing pages, this guide will take you through every step in the process..
Writing a sales page online is not the same as writing a print ad or a sales letter. Some of the skills are similar, while others are very different.
Learn more about Writing Kick-Ass Sales Copy...
Net Words - Creating High-Impact Online Copy.
Net Words was one of the very first books written to help professional copywriters make the switch from traditional media to writing copy for the web.
The content draws on experience I had writing for some of the largest and most progressive sites on the web at that time.
While several years have passed since I wrote the book, most of the advice is evergreen in its nature and still applies equally well today.