"Nick Usborne gets it! All the great programming in the world won't help you if you can't express yourself online. It's about the words, dummy."

 

Seth Godin, author of 'Survival is Not Enough'.

"Nick Usborne has had a truly transformational effect on the way we at VanDyke Software choose our words."


Marc Orchant, VanDyke Software

"Nick possesses a sixth sense when it comes to the customer - he understands what makes them tick, how they talk, what motivates them. And he has a x-ray sort of vision about the material for which he prepares copy - he brilliantly translates features into benefits."


Bryan and Jeffrey Eisenberg, FutureNow Inc

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I specialize in copywriting for websites, emails and e-newsletters.


While I have over 20 years' experience as a direct response copywriter, my online copy is not hyped-up sales copy.


It would be, if that's what I thought worked best online. But I don't.


Copywriting online is a very different skill.


I write in a way that focuses on helping the reader achieve his or her goal.


Their success in completing their task or finding what they want is in complete alignment with your own priorities. Both you and your readers want the same thing - a successful outcome.


If you want hype-filled Ginsu-knife-salesman-copy, I'm not your best choice.


But if you want clear, simple copy that helps and engages your readers, closes the sale and brings customers back again and again, I can certainly help you.

 


Writing for websites


I don't write entire sites, but I do help companies and organizations with key site pages. I am often asked to rewrite the text on home pages, sales pages or particular groups of pages within a site.


Want to know more? Email your questions...

 


Writing emails


This is the area in which I have achieved significant results for my clients. I take a very personal and almost conversational tone in emails...but at the same time deliver high clickthroughs and conversion rates.


Want to know more? Email your questions...

 


Writing newsletter content


I have a great deal of experience in this area. Sometimes I write all the content myself, while at other times I outsource writing to experts in that field and take on the role of an editor. Either way, I have been responsible for the creation and writing of numerous newsletters and have achieved considerable success.


Want to know more? Email your questions...

 

 

Companies and organizations for which I have written and optimized pages include:

Want to know more? Email your questions...