Copywriting 2.0 - Your Complete Guide to Writing Web Copy that Converts.
A professional-grade copywriting course for anyone who wants to write effective web copy.
It has been seven years since I wrote my book, Net Words. And in hindsight, writing the book was a lot easier.
This course takes a "how to" approach. So rather than just tell you how I think a web page should be written, I actually go through each web page step by step and write it. I go through that exercise for a number of different types of web page, and for emails and e-newsletters too.
Interestingly, while I was ready to write my book back in 2001, I haven't been ready to write a complete course until more recently. How come? Because to take a "how to" approach, I needed more test data under my belt.
Writing a book about how I think things SHOULD be done online is one thing. Writing a "how to" course depends a lot more on knowing what is actually proven to work, based on valid data.
Unlike most online copywriting courses, this one isn't all about writing single-page sales letters. Instead, I focus on the kinds of sites you and I work on every day...10-page sites, 100-page sites, 1,000-page sites and so on.
In other words, I address the full complexity of writing for the web...writing single pages, page sequences, links, keywords, a variety of different kinds of email, e-newsletters and more.
The course comprises my complete body of knowledge on the subject of writing for the web. This is the whole ball of wax, presented in a sequence that makes sense from beginning to end.
Should you get a copy?
If you want to know everything I know about writing for the web, I think this course will serve you well.
I have written it in a way that will work for anyone who writes for the web, whether you are a freelancer, entrepreneur, webmaster or part of an in-house online writing team.
My intention was to write the first "professional grade" course for online writers and copywriters.
I think, and hope, I have achieved exactly that.
The course is being published and marketed by American Writers and Artists Inc and is available through the link below.
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