"We had a great product that no copywriter seemed to be able to sell. I asked Nick to write a sales page in March of 2005 and it instantly increased sales four-fold. Amazingly, 18 months and many tests later, it is still our control!"


Michael Lovitch
Co-Founder
The Hypnosis Network

"Nick Usborne has had a truly transformational effect on the way we at VanDyke Software choose our words."


Marc Orchant, VanDyke Software

"Nick possesses a sixth sense when it comes to the customer - he understands what makes them tick, how they talk, what motivates them. And he has a x-ray sort of vision about the material for which he prepares copy - he brilliantly translates features into benefits."


Bryan and Jeffrey Eisenberg, FutureNow Inc

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In addition to copywriting, I can also offer you my expert page optimization service.


I combine copywriting and optimization skills to help you increase conversion rates on your key landing pages and subscription pages.


If you have just one or two sales or subscription pages or page pathways to optimize, then you can contact me about working on them as individual projects.


However, if you have a larger number of areas on your site or sites which need optimizing, it may be more cost-effective for you to contract with me on a monthly basis.


How does it work and what do you get?


Here is a typical sequence for an optimization project on a particular page or sequence of pages.


Getting started:


1. We agree the scope of work and fee, and establish some goals and expectations.


2. You provide me with a thorough briefing, so I have a complete background and understanding of the purpose of the page or page sequence.


What I deliver:


1. A written analysis of the current page or page sequence, pointing out current strengths and weaknesses.


2. Written recommendations on how best to increase conversion rates and revenues.


3. Complete copy for the page or page sequence.


4. An Eyepath Layout for the page or page sequence.


What is an Eyepath Layout?


It’s a design for the page which may not be final or ready to publish, but sufficiently finished to show you and your designers the optimal placement of the page elements - including the headline, body text, relevant graphics, forms, links and buttons.


Companies and organizations for which I have written and optimized pages include:

For pricing and further details, please email me here