The big breakout moments in any freelance business are not the result of simple, linear growth.
By definition, a breakout moment is not part of a linear process. It’s something entirely different.
Linear growth may keep things on an even keel and pay the bills each month. But it doesn’t deliver those dizzy moments of positive change.
Frankly, most freelancers live the linear life. Many are perfectly happy with it. And there is absolutely nothing wrong with that.
But there is a certain breed of freelancer that isn’t happy with that steady-as-you-go, even-keeled existence. They want more. They want moments of insight and shifts in perception that will propel them upwards to a much higher level of achievement and income.
They want to break out. Big time. Even if they get half scared to death in the process.
If you are nodding your head as you read this, and maybe your heart is beating just a little bit faster and harder, you’re in the right place.
But you’re probably also familiar with how elusive those breakout moments can be.
You see other people achieve the level of success you dream of, and wonder how on earth they did it. You study their websites or blogs, look of what they have done. You might even buy their “7 Steps to Success…” But studying how they succeeded doesn’t translate into the same level of success for you.
How come? Because the exact steps that work for one person rarely work for anyone else. There is no cookie-cutter solution to freelance success. (Stay away from “coaches” who offer “proven systems” or “frameworks”. That’s not coaching at all.)
In addition – and what follows is both self-serving and true - it’s almost impossible to achieve significant advances in your life and work without the help of an outsider.
Why do you think top athletes, movie stars, startup entrepreneurs and the CEOs of major corporations all work with coaches?
Their coaches help them achieve their greatest potential.
In a nutshell, anyone who is looking to make big, positive change needs some outside help.
And yes, I have walked the talk. A couple of mentors early on in my career had a huge impact on how quickly I rose up in my profession as a freelance copywriter. More recently I worked with a coach who pretty much beat me into submission over his suggestion that I double my fees overnight. He won the battle and my income doubled. (It was a battle only because I was scared I would lose clients. I didn’t. I simply repositioned my existing services in a way that doubled their perceived value.)
“If you can get a spot on Nick’s Coaching Program, you should jump at the chance. Nick has not only achieved international recognition and respect as a copywriter, but also has the rare gift of being able to share the secrets of his freelance success with others. Also, on a personal note, he’s one of the most decent, no-BS guys you’ll ever deal with.”
Author of Become an Instant Guru
As a coach, what do you DO?
There are two layers to what I do.
Layer 1: As your coach I work to help you find the best in yourself. I help you find and embrace your true potential. I’m the person who can look at you from the outside and identify gifts and strengths you might not be able to see in yourself.
Layer 2: I’m also a mentor. That’s why I stick to coaching freelance writers and copywriters. I have been a freelance copywriter for over 30 years. I have learned a lot, had my ups and downs, but after three decades I’m still standing and still successful. I can share with you what I know about the business of freelancing.
What I DO is offer that blend of coaching and mentoring - helping you create a freelance business that aligns your greatest skills with a genuine market opportunity.
Are you and I a good match for coaching?
That depends. If you are in linear mode and can’t see yourself committing to breakout mode, then we’re probably not.
But if you love the smell of adrenaline in the morning, and are committed to making some big shifts in your thinking and actions, I’m your guy.
This is going to be expensive, right?
Whether you find my coaching fees expensive or not depends on your perspective.
If you look at coaching as an unfortunate but necessary expense, then you’ll probably feel uncomfortable when you see my schedule of fees.
But if you look at coaching as a smart investment that will repay itself many times over, then my fees shouldn’t worry you at all.
Three years ago I spent $5,000 on an education and mentoring service. A close business friend said, “As long as this new information brings you $10,000 in additional revenues, you’ll be in good shape.” To which I replied, “$10,000? I guess. But what I really want is to leverage this $5,000 investment into $50,000 in extra revenue.”
That’s what breakout mode is all about. You don’t invest your time and money safely in the hope of incremental gains. You invest in opportunities that hold the potential to bring you a 10x return, and maybe more.
"I can't think of a single copywriter -- and I know hundreds -- who wouldn't benefit tremendously from Nick's business advice. And that includes me."
Author of The Everything Guide To Writing Copy
Here are my coaching options and prices…
I offer my one-on-one coaching in 3 different blocks of time, or calls. All my coaching is done by Skype or by phone. Plus some back and forth by email between calls.
The first block comprises 4 calls, usually conducted weekly, and usually spread out over a month. But it doesn’t have to be weekly. You can buy the 4 calls and schedule them over any time period you like.
The same with the 8-call block. You can schedule them sequentially over a two-month period, once a week, or we can figure out a custom schedule that works better for you.
The same deal with the 12-call block.
The prices are as follows:
The 4-call engagement – $1,750.00
The 8-call engagement – $3,250.00
The 12-call engagement - $4,500.00
PLUS, I also offer a stand-alone, one-hour option for just $250.
Do the math and you’ll find that’s quite the bargain compared to the cost of calls for my one-month, two-month and three-month options. (Which is why you can buy this option only once.)
The idea is that a full hour of in-depth coaching will give you a clear idea as to whether you want to continue, or not. And maybe the one hour will be all you’ll need.
But if you do then sign up for longer-term coaching, I’ll subtract that $250 from what you pay.
All fees are payable in advance.
Simply complete this contact form, tell me a little about where you are right now and what you hope to achieve through coaching. I’ll then get back to you by email and we’ll schedule a 20-minute Discovery Call, so we can talk together and figure out which length of engagement will best suit your needs.
Kind words from my coaching clients:
“Over thirty years of self-employment I have worked with quite a few consultants and Nick is by far the best. It is very rare to find a coach that is both very motivational as well as highly competent and Nick is one of those rare individuals. If you are just starting your freelance career or even an experienced writer going through some tough times you would be well served hiring Nick as your coach. I firmly believe that his knowledge of the industry coupled with his empathy and compassion has all but guaranteed my success. Thank you Nick.”
"Nick's coaching has been incredibly valuable to me for several reasons. He has challenged me into clarifying my niche and how I articulate it – this is HUGE! He also has boosted my confidence and given me a very positive foundation – now I know I don’t have such an uphill battle for repositioning myself and earning more for what I do! I enjoy his sense of humor and down-to-earth demeanor. It’s been a perfect coaching match for me."
"Having Nick as my coach was one of the best investments I’ve made for my freelance copywriting business. He helped me determine the exact niche for my services and the pathway to achieve my goals. His insight, knowledge and expertise definitely speeded up my learning curve, and now I have more clarity and direction than I’ve had before."
Janice Sakata-Schultze, Schultze Copywriting
"Nick Usborne is without a doubt one of the best Coaches in the Freelancing Industry. He has a great expertise and many ideas of how to help people to find their best freelancing opportunities, especially on the Internet. Revising the notes I took during the coaching sessions is like a never ending generator of new ideas-combinations to my freelancing career."
Italo Baudo – Scotland, UK
“Not only was Nick very helpful to my copywriting business, but he's also enjoyable to work with -- funny, smart, insightful. He knows when to talk and when to listen. He helped me narrow my focus and develop a niche from a long list of career and job experiences. I would highly recommend Nick to anyone in search of coaching help.”
"I used Nick’s coaching services to help me clarify how to position my business. He was able to offer practical, concrete suggestions on what to do next as well as imaginative ways of approaching business issues I brought to him. The fact that Nick is extremely knowledgeable about social media as well as copywriting gives him a unique perspective on marketing.
Nick gave me many nuggets of advice for my particular situation that I could not have easily gleaned from a book or training course. In addition, he provided a mixture of humor and encouragement threaded with a healthy dose of reality that made him a pleasure to work with. I would highly recommend Nick to anyone looking for help in the areas of freelancing, online marketing and copywriting."
Stan Robinson Jr., copywriter
"I worked with Nick Usborne for one month as I was trying to launch my freelance copywriting business. I had a unique situation, in that I had over 25 years of experience in the banking business, and then 3 years as a fiction writer. Combining these two odd work experiences into a functional and profitable niche in the copywriting world was a challenge. I knew I had good writing skills and years of financial services experience, but was clueless how to go about using them together. Nick helped me recognize and define a way to do that, that made perfect sense, and do it in a way that was achievable.
Nick was great at listening to my thoughts, thinking through the situation, asking relevant questions, formulating a specific niche, and most importantly, then creating a strategic plan for assimilating my skills into a meaningful freelance copywriting business plan. Nick has a wealth of experiences that allow him to evaluate exactly what will work for a freelancer, establish a game plan, and suggest detailed alternatives.
Nick’s style is no-nonsense and straightforward, and I liked that very much. He did not pat me on the back and offer “rah-rah” or “go get ‘em” type of advice. He provided me with actionable suggestions that will go a long way in my quest for success in the freelance copywriting world. It was money and time well spent and I will be going back to Nick again soon for further coaching. Highly recommended!"
Jeff Bacot, author and copywriter
"Nick did an absolutely wonderful job at guiding me through the process of navigating the seemingly endless choices when entering the copywriting world. He was very patient and kept me on track throughout. Now, I have a plan and am working hard to making that come true. Nick was/is instrumental to making that come true!"
“Hiring Nick Usborne as a professional coach was one of the best decisions I’ve made in my business life. His deep knowledge of the freelance copywriting industry and breadth of experience gave me invaluable insight you won’t find anywhere else — you learn things from him that would otherwise take a lifetime to figure out. And he instills in you the confidence you need to break in and just do it. He’s a stress buster. If you are serious about launching your own freelance business, and you want guidance in building a stable and meaningful business, he’s the man with a plan."
“I was lucky enough to receive coaching under Nick for my Social Media consulting business. He was always willing to give of his time – no question too minor. He was very encouraging and eager to share his experience and knowledge. You can’t do better than Nick if you want help in growing your freelance business.”
Lydia Mills Ocala, FL
"I want to say that after yesterday's call, I was just really, really happy with this coaching process I'm going thru with you. I hope you get as much satisfaction out of it as I'm getting. You are really, really good at this. I know we exchanged money for services but I honestly feel I've gotten far more than I ever expected. Far more. So thanks for being so good at this stuff..."
Richard Pelletier, LucidContent.com
"Working with Nick has been wonderful. His knowledge, expertise, and compassion for the insecure writer is invaluable. He not only helped to boost my confidence but we created a marketing plan that is already growing my fledgling business; within two weeks of our last call, I landed a client at double my usual fee. I would definitely recommend Nick's coaching program to anyone who is looking to start a freelance business or grow their existing business. Thank you Nick!"