I also have a website, and am dependent on it for how it presents my products and services to an interested audience.
Finally, I have an e-newsletter, which is as important to me as either my social media pages or my website.
But a lot of companies and freelancers online don’t have an e-newsletter. Among these, some have never had an e-newsletter and others had one once, but have let it go.
I think these companies are making a big mistake. Some think that their blog is now their new “e-newsletter”, so they have stopped publishing. Others think that social media can do everything an e-newsletter can do, and more.
They are all wrong.
Here are 3 reasons why, whatever else you do, you need an e-newsletter.