I have coached a lot of freelancers, and I often hear the same question, “How can I get more clients?”
When they ask this question, many freelancers are hoping I can provide a simple answer. They want me to provide the “secret” to marketing a freelance business.
To put it a little less kindly, many are looking for the easy button. “Nick, please just tell me which button to press so I can quickly get more clients.”
Then I tell them the truth….that there is no easy button.
I also tell them that even after 30 years as a freelancer, I am still marketing my services and products. I’m marketing myself every day. Marketing isn’t just something you do three or four times a year.
Next they might ask me what my best marketing tactics are. Cold calls? Direct mail? Event marketing? Content marketing? Video marketing?