I’m a big fan of choosing a niche when you set up as a freelance writer or copywriter.
By that I mean that you should not set up as a generalist: “Hi, my name is Nick and I can write your direct mail, your social media, your White Papers, your video scripts and more…across every industry imaginable from the fashion world to industrial fastenings, and everything in between!”
If I did that I would be perceived as a generalist, a jack of all trades and master of none. How can people see me as an expert if I claim to be “expert” at everything?
It’s far better if you decide to become a true expert within a defined niche.
You can niche yourself by industry, “I serve companies in the consumer electronics industry.” Or by writing skill, “I write shareable content for the web and for social media.”
Do that and your prospective clients will know what you do, and choose you over other freelancers because you are an expert in your particular specialty.