Articles on copywriting online - and more.
I have been writing articles about marketing and business online since early 1998. Below you'll find a small sample of recent and also older articles.
Recent articles on writing for the web:
4 Tips on writing a website home page.
When writing sales copy, please don’t try to hook me. I’m not a fish.
Where are the calls to action on the first screen of your home page?
How can Google judge the value of inbound links in a universe of social media?
Supermarkets wouldn't sell much if all the head office staff hung around in the aisles.
How good are you at writing for web page skimmers and scanners?
Are you forgetting to use some very simply and proven sales techniques on your online sales pages?
Recent articles for freelancers:
The number one indicator of freelance financial success is the length of your Goal Horizon.
Ride the wave and accelerate your success as a freelance copywriter.
3 ways to increase the fees you charge for online copywriting projects.
4 Reasons why being a freelance copywriter is one of the best and safest jobs in today’s new world.
Popular articles from several years ago:
Words - the last and best way to differentiate yourself online.
Do too many graphics reduce sales page conversion rates?
Articles of mine published on other websites:
Articles for MarketingProfs.com
Articles for iMedia Connection
Articles for Clickz (1998-2003)
Articles for Web Marketing Today
Articles for Amercian Writers & Artists Inc (The articles are listed after the bio.)