Articles on copywriting online - and more.
I have been writing articles about marketing and business online since early 1998.
Articles for MarketingProfs.com
Articles for iMedia Connection
Articles for Clickz (1998-2003)
Articles for my own Excess Voice Newsletter
Some of my more popular articles from over the years are right here...
Do too many graphics reduce sales page conversion rates?
Respect: Last Word of Advice for Online Copywriters
Your Home Page Is a Direct Response Page
3 Ways To Find Out What Your Customers Want
The 5 Most Important Words on your Web Site
When Customers Want You to Close the Sale (November, 2001)
Email Marketers: Ask for Less Attention, and Get More. (September, 2001)
It's Time to Invest in the Message (July 2001)
Words - The Last, Best Way to Differentiate Yourself Online (December, 2000)
Sign up for the Excess Voice Newsletter...
Excess Voice is a bi-weekly newsletter on the subject of copywriting online. Each issue includes a short article that has not been published anywhere else.
Sign up here...