About Nick Usborne.
Over the course of a copywriting career spanning thirty years, offline and then online, I have worked with dozens of major companies, including:
Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, New York Times, Country Financial, Adorama, Reuters, WebEx, and others.
During my years as a direct response copywriter I wrote direct mail by the ton, and earned more than my fair share of awards, both in Europe and North America.
In 1997 I abruptly stopped writing direct mail and have been working exclusively on writing online ever since. (I find it a lot more enjoyable.)
I have also spoken at numerous conferences and have conducted in-house seminars and training sessions for many companies, including: Yahoo!, Intuit, Walt Disney Attractions, Association of American Publishers, Novartis Pharma, John Deere, National Cancer Institute, Merck & Co., Textron, and the Information Technology Media Advisory Council.
Online, I have written literally hundreds of articles for Clickz.com, MarketingProfs.com, iMediaConnection.com, Business 2.0 and other online publications.
I am also the author of ‘Net Words: Creating High-Impact Online Copy'. Published in 2001, it’s still a good and valuable read today.
In addition to my online copywriting work, I continue to write programs and guides for online writers and also do a fair amount of coaching work, which I enjoy a great deal.
I live in Montreal, Quebec, Canada.
My other websites on copywriting, writing for the web, freelancing and coaching include: