My name is Nick Usborne, and my passion is writing for the web and helping startups, small companies and freelancers grow and prosper.
That's where I am today, and here is how I got here…
Over the course of a writing and consulting career spanning thirty years, offline and then online, I have worked with dozens of major companies, including:
Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, New York Times, Country Financial, Adorama, Reuters, WebEx, and others.
During my years as a direct response marketer I wrote direct mail by the ton, and earned 15 awards, both in Europe and North America. In 1997 I stopped writing direct mail and have been working exclusively on business online ever since.
Over the years I have also worked as an advisor and consultant to various startups, principally in the area of consumer product sales online.
I have spoken at numerous online marketing conferences and have conducted in-house seminars and training sessions for many companies, including:
Yahoo!, Intuit, Walt Disney Attractions, Association of American Publishers, Novartis Pharma, John Deere, National Cancer Institute, Merck & Co., Textron, and the Information Technology Media Advisory Council.
Online, I have written literally hundreds of articles for Clickz.com, MarketingProfs.com, iMediaConnection.com, Business 2.0 and other online publications. I am also the author of Net Words: Creating High-Impact Online Copy. Published in 2001, it’s still a good and valuable read today.
If you are startup looking for advice on marketing online, or a freelancer in search of coaching, you can reach me through my contact page.
Separately, combining my love of writing and marketing with my love of coffee, I am the founder of a consulting and writing business for coffee professionals, ZeroDecaf Marketing.
I live in Montreal, Quebec, Canada.