Let’s start with an analogy.
You are giving a presentation to a group of people in a meeting room. You have a PowerPoint presentation on the screen.
During the course of that presentation, part of the time you will be facing your audience, looking them in the eye, and talking directly to them.
At other points, you will turn your back on the audience and speak to a slide on the screen. You might be pointing to some figures, a chart, or some bullet points.
Maybe you don’t think about your services in this way.
But your clients and prospects do.
As a prospective client looks at your estimate, she will perceive it in one of two ways.
“This is going to take a chunk out of my budget for this quarter. I wonder if this is really the best use of my dollars.”
Or...
“This is going to cost me a few bucks, but it’s going to generate a truck load of extra sales.”
Let me preface this by saying I am a big fan of social media as a business tool for freelancers, or for any other kind of solopreneur or business.
The smart use of social media can be a great way to connect with people in your industry and reach out to potential customers, clients or partners.
Thirty years ago, when I first started out as a freelance copywriter, I networked by phone and by shaking hands at various industry events.
The most productive of those events were when I was collecting an award for some work I had done. There I was, being shown in my very
As a freelancer or entrepreneur, it’s only natural that you follow the career of others in your field, particularly those who have done extraordinarily well.
I do it myself.
I watch other copywriters, other web writers and other coaches who appear to be more successful than I am.
There is nothing wrong
Writing For the Web - 7 Challenges every Writer and Copywriter faces when writing for the Web.
Sign up NOW and I'll send you the link where you can download this 35-page guide...
6 comments