Before we get to the point I want to make with this article, let’s look at using a real pea to grab people’s attention.
The image above shows a mailing I wrote back in the early 1980’s. It was for a company that sold company formation services. That’s
When I’m busy with other work, I sometimes outsource copywriting work to other freelancers.
Working with project partners, I often have to read the copy submitted to my partners by their freelance copywriters.
Here’s the shocker…
More often than not, freelance copywriters hand in garbage.
These are good, professional copywriters, all capable of producing
My desk at home in 1979, including my full writer’s kit – paper, pen, manual typewriter, ashtray, coffee mug, and a small bottle of Bell's Whisky.
I pretty much stumbled into my first job as a copywriter. Up until a few days before I sat down to write my
I used to work with a single monitor. Then I discovered my productivity made a big leap by adding a second monitor.
And now I have discovered the essential benefits of a large floor.
I am currently working on two big projects, one of which requires putting together a large
One of the great challenges of social media marketing is to make sure your time and resources are being used effectively.
It’s all too easy to put a huge amount of energy into social media, across multiple sites, and then scratch your head and wonder whether your hard work actually made
There is a ton of advice I can give, and have given to freelancers.
But I think the best advice I can give is this:
Always put aside an emergency cash fund equivalent to about two months of earnings.
Why? Because there are always ups and downs in the life of
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